Lillie O’Brien established London Borough of Jam in 2011, following five years as pastry chef at St John Bread & Wine. LBJ preserves are made in small batches, and cooked for a shorter/quicker time rather than generic brands, producing an honest, unadulterated flavour that is fruit-driven, rather than sugar-driven. When tasting LBJ preserves you will always taste the fruit first followed by the sugar and a special complimentary flavour. They use natural, unrefined sugars and no commercial pectins. LBJ preserves contain no more than 4 ingredients and are dairy free & vegan..